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Savina Velichkova

Savina

Velichkova

a Lead UX Designer

Experience Design Principal

Ian L.

Savina is a self-starter and proactive in getting things done. I've been impressed by her hard-working nature, dedication and stellar work ethic. She is a great communicator with advanced-level professional skills, well beyond her typical job role. She works well both individually and as part of the service design team, and is well regarded by both her colleagues and the client. I have been impressed with Savina’s ability to deal with uncertainty and rapid change and produce high quality designs and business value under extreme time pressure.

Product Owner

Katherine O.

Savina really excels at communicating with stakeholders and she’s been an invaluable voice in helping us persuade them into a more UCD way of thinking. She is always excellent at leading the client in meetings and ensuring that user needs are put first in design, and I've been consistently impressed with her calm and practical responses when the client has very strong ideas that would harm the user experience. I’ve witnessed stakeholder’s attitude change from resistant to excited quite quickly during her presentations, and it was very impressive.

Project Manager

James B.

Savina has been nothing short of a star! She works quickly, often turning work around in the blink of an eye - but never to a sub-par standard. She has an eye for broader product and business thinking and can go wide, understand the landscape, and then focus in on where would add the most value. Savina has been able to work with us in circumstances where the business requirement has been really ambiguous and produce something of great value to the business. Savina takes the business goals and balance them against the user needs extremely well, resulting in brilliant work, day in, day out!

Senior UX Designer

Sam W.

It’s been a pleasure to work with such a talented and inspirational UX practitioner, dedicated team player and supportive person! She is one of the most hardworking people on the project! Her patience, willingness to be as helpful as possible, and good humour have helped in getting through very stressful times. Savina is very approachable and personable, and she works collaboratively with all of us. She is open-minded, a great listener, and actively encourages feedback, which helped massively in design crits. No surprise, that she is an extremely valued and much liked member of the team.

UX Research Consultant

Khush M.

Savina has a thirst for knowledge, constantly striving to learn and adapt her methodologies and technical skills and she’s willing to share her extensive prototype coding knowledge. Savina is a strong advocate for research and usability testing. All her design choices are made, based on the evidence from multiple sources, which has included user research, but also research obtained from the wider organisations. Savina always delivers high quality materials ahead of user testing despite the incredibly tight deadlines and makes the effort to attend UR sessions in the midst of her busy schedule on the project.

Test Engineer

Ibon A.

Savina's been raising accessibility issues that others haven’t thought of. This is a theme that runs throughout her designs and something she is always conscious of. Her attention to detail is second to none. She utilises NHS and GDS guidelines to ensure a consistent but also accessible approach is met. The quality of her prototypes has been of a very high standard while supporting cross functional teams. She has worked well with the technical teams to understand the impact of implementing designs and her contribution and suggestion on UX are respected and applied by the dev team for developing new features.